Around four hours a day are spent on mobile applications by users. If you want one of those apps to be yours, you must keep your users engaged. The user’s experience while using the mobile application will determine the level of engagement he commits.
In this blog, we will look into various techniques to keep your mobile application user, either iOS or Android, engaged.
Mobile App User Experience: How to Keep Your Users Engaged
Strategic use of push notifications
You can provide your customer with helpful information, share updates and the latest news, and stay top of mind through the help of push notifications without the user using your mobile application resulting in declined abandonment rate. It can be done for both Android and iOS.
Personalized push notifications can be used to promote deals on products that customers recently looked at, offer discounts on users’ birthdays, re-engage inactive users, or drive traffic to a nearby store, thus personalizing the user experience. The best practice is to keep the push-up notifications exciting and relevant.
Content personalization
An excellent mobile application has a user-friendly, personalized user experience. The more personalized a mobile application is towards the user’s preferences, the more the chances of user engagement. Simple techniques such as user-personalized profiles, customized avatars, the user’s name on the screen, and push notifications can be beneficial.
Moreover, a mobile application, iOS or Android, can amend the content according to the location and needs of users or customers. Continuously optimizing your customer’s journey can hugely benefit your business.
Gamifying app experience
By letting your mobile application users compete against others (themselves, their connections, and other app users), user engagement can be enhanced. App gamification gives the customers results, and they are more likely to come back and tell others about it.
A user interface with various graphs and charts showing users’ achievements encourages them to explore the app’s features. Moreover, in iOS and Android apps, social media sharing features encourage them to share their accomplishment with their social network.
Introducing new features
In your mobile app store description, the welcome screens, and the onboarding sequence, you can highlight new features that can help your user to stay and keep using the app.
An in-app messaging application can help provide the user with new details and step guides to new features without compromising the user interface or user experience. Moreover, personalized In-app messages and marketing campaigns have increased app retention rate by at least 12 per cent for Android and iOS.
Providing two-way communication service
In-app messaging is a great way of providing real-time assistance to users when and where customers need it. Good customer assistance can minimize frustrating experiences, thus retaining customers. Proactive use of in-app chat to build relationships through one-on-one conversations can keep users engaged with your mobile application.
Developing a social component of the application
Social interactions are vital in keeping your users engaged with your mobile application. An in-app community is the best way to keep engagement, increasing user retention by more than twice.
Features such as chat, voice, and video functions can enrich the user experience and create a safe space while delivering an on-brand experience. Research into the fitness application “Nike Run Club” finds that long-term mobile app engagement is highly associated with social features.
Deep linking customers
Deep linking is another way of engaging customers on the mobile application. Depending upon the user operating system, the developer can re-engage those leaving without registration or conversion by sending deep links via email or push-up notifications. It is a simple and inexpensive method.
Avoiding lengthy welcome procedures
Multiple numbers of welcome app pages guiding the use of the mobile application result in a bad user experience. The chances are that the user will skip them entirely, and there is a likelihood of leaving the user irritated. A maximum of 3-4 pages briefly guiding the core aspects of the application let the user readily engage in the use of the application.
Enhancing application speed
Boosting your loading speed can hugely reduce bounce rate. It can be done by following the given below steps:
1- Shrink images.
2- Keep your text concise.
3- Load content in parallel.
4- Use local storage.
5- Do not show ads until after you sign up.
6- Do not crowd everything with buttons and links!
Take help from professional app developers to effectively enhance the speed performance of your application.
Providing Pre-Download Apps UI preview
Users who can preview and navigate through an application without entering any details before downloading are likelier to download and use it. It helps them examine the features of an application and its usability.
Moreover, whether it is an Android or an iOS mobile application, always send out an email describing the new features and when they will be available so users can look forward to future changes.
Offline Promotion of the mobile application
Offline advertising can help brand awareness by engaging new users who may not have heard about your mobile application. Moreover, previous users remain aware of its existence.
Advertisements on the website, business cards, or other offline channels can engage more customers. Promoting offline is also cost-effective.
Engage with Candidates on Social Media
Social media can be a powerful tool for proactive sourcing. By engaging with candidates on social media, businesses can build relationships with potential workers and keep them engaged with the company. This can help businesses quickly fill staffing gaps when needed.
Developing a Seamless UX
A seamless user interface can be crucial in retaining your mobile application users. Make sure to keep your app simple, clean, and less crowded. For targeted content, data-driven insights can be precious.
Moreover, gamification, exclusive content, and push notifications enhance user engagement. Regularly updating the application based on user feedback and research can result in optimized engagements.
Conclusion
Whether Android or iOS, keeping users engaged is the biggest priority of a mobile application. There are several steps, from the strategic use of push notifications to developing a seamless user experience to keep your user engaged. This can lead to high conversion rates and more benefits to the business.